When Adri Montero took over marketing at The Advocates, she faced a challenge many personal injury law firms know too well: fragmented data, last-touch attribution, and zero clarity on what was actually driving new cases. In this candid interview, Adri (Director of Marketing at The Advocates) shares how Tap In Digital helped her go from gut-feel decisions to data-backed strategy.

Tom Leonard has expert tips for maximizing ROAS and building stronger campaigns. Read here for actionable strategies and insights.

Discover how Payton Miller, Lead Gen Manager at The Advocates, used attribution data and Tap In Digital’s modeling tools to make smarter budget decisions and optimize legal marketing across channels.

Discover 5 strategies from Seth Price, Esq., founder of Price Benowitz and BluShark Digital, that legal marketers can use to scale and build their brand.

Incorporating philanthropic stories into brand and digital campaigns enables firms to effectively engage diverse local audiences while...

Justin Nield, Creative Solutions Lead, explores the future of advertising and explains how interactive ad formats can be a game changer...

Last-touch attribution misleads brands by oversimplifying customer journeys. Media Mix Modeling offers a smarter, data-driven approach.

Is your marketing data lying to you? Bad data means wasted budgets & missed wins. Here’s how to fix it.

Optimizing ad spend isn’t just about achieving short-term wins—it’s about building strategies that yield sustainable growth over time. As...

Transform your marketing efficiency with simple upgrades to improve ROI and make smarter, data-driven decisions.

Advanced marketing measurement is a game-changer for marketing leaders looking to optimize their ad spend and drive meaningful results....

The 3 biggest mistakes marketing leaders make with ad spend can cost ROI, insights, and growth. Learn how to avoid them.