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Mastering Marketing ROI in 2025: A Session with Measurement Leaders Tom Leonard & Ted Coxworth
Tom Leonard has expert tips for maximizing ROAS and building stronger campaigns. Read here for actionable strategies and insights.
Aug 127 min read


Maximizing Marketing ROI: Insights from The Advocates’ Lead Gen Manager, Payton Miller
Discover how Payton Miller, Lead Gen Manager at The Advocates, used attribution data and Tap In Digital’s modeling tools to make smarter budget decisions and optimize legal marketing across channels.
Aug 53 min read


How Law Firms Can Market Smarter: Insights From BluShark Digital Founder and Price Benowitz Partner, Seth Price, Esq.
Discover 5 strategies from Seth Price, Esq., founder of Price Benowitz and BluShark Digital, that legal marketers can use to scale and build their brand.
Jul 148 min read


How the Advocates Transformed Their Marketing Strategy: Insights from Director of Marketing Adri Montero
When Adri Montero took over marketing at The Advocates, she faced a challenge many personal injury law firms know too well: fragmented data, last-touch attribution, and zero clarity on what was actually driving new cases.
In this candid interview, Adri (Director of Marketing at The Advocates) shares how Tap In Digital helped her go from gut-feel decisions to data-backed strategy.
Jul 73 min read


Humanizing Personal Injury Advertising: Insights From Strategic Director Luke Hayes
Incorporating philanthropic stories into brand and digital campaigns enables firms to effectively engage diverse local audiences while...
May 215 min read
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