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Feb 42 min read
The Hidden Costs of Bad Marketing Data (And How to Fix It)
Is your marketing data lying to you? Bad data means wasted budgets & missed wins. Here’s how to fix it.

Jan 273 min read
3 Best Practices for Long-Term Ad Spend ROI Improvement
Optimizing ad spend isn’t just about achieving short-term wins—it’s about building strategies that yield sustainable growth over time. As...

Jan 273 min read
3 Simple Upgrades to Improve Ad Spend ROI
Transform your marketing efficiency with simple upgrades to improve ROI and make smarter, data-driven decisions.

Jan 273 min read
The 3 Steps to Implementing Advanced Marketing Measurement
Advanced marketing measurement is a game-changer for marketing leaders looking to optimize their ad spend and drive meaningful results....

Jan 272 min read
The 3 Biggest Mistakes Marketing Leaders Make With Ad Spend
The 3 biggest mistakes marketing leaders make with ad spend can cost ROI, insights, and growth. Learn how to avoid them.

Jan 272 min read
The 3 Most Important Tools in Advanced Marketing Measurement
Discover the 3 essential tools for Advanced Marketing Measurement: Media Mix Modeling, Data-Driven Attribution, and Incrementality Testing.

Jan 213 min read
Revolutionizing Marketing Through Data: Unveiling the Impact of Performance Branding
On The Catching Fire Podcast, Kirk Nielson shares insights on media mix modeling, performance branding, and data-driven marketing.

Jan 213 min read
Maximizing Law Firm Success Through Data-Driven Marketing Strategies
Kirk Nielson shares expert tips on maximizing marketing ROI and driving growth on the Grow Your Law Firm podcast.

Sep 9, 20241 min read
Navigating Marketing Complexity with Data-Driven Attribution
In this fourth of our five-part series, we explore the benefits of adding advanced attribution measurement to assign credit.

Sep 9, 20241 min read
The Role of Incrementality Testing in Advanced Marketing Measurement
Incrementality testing measures marketing campaign impact by isolating channel effects via controlled experiments.

Aug 14, 20241 min read
How to Master Media Mix Modeling
In this second of our five-part series, we explore the world of Media Mix Modeling (MMM). Understanding MMM has never been more crucial.

Aug 6, 20241 min read
Understanding Advanced Marketing Measurement
Product and analytics leader Ted Coxworth describes the various types of advanced measurements he uses to optimize your marketing spending.
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