Justin Nield, Creative Solutions Lead, explores the future of advertising and explains how interactive ad formats can be a game changer...

Last-touch attribution misleads brands by oversimplifying customer journeys. Media Mix Modeling offers a smarter, data-driven approach.

Is your marketing data lying to you? Bad data means wasted budgets & missed wins. Here’s how to fix it.

Optimizing ad spend isn’t just about achieving short-term wins—it’s about building strategies that yield sustainable growth over time. As...

Transform your marketing efficiency with simple upgrades to improve ROI and make smarter, data-driven decisions.

Advanced marketing measurement is a game-changer for marketing leaders looking to optimize their ad spend and drive meaningful results....

The 3 biggest mistakes marketing leaders make with ad spend can cost ROI, insights, and growth. Learn how to avoid them.

Discover the 3 essential tools for Advanced Marketing Measurement: Media Mix Modeling, Data-Driven Attribution, and Incrementality Testing.

On The Catching Fire Podcast, Kirk Nielson shares insights on media mix modeling, performance branding, and data-driven marketing.

Kirk Nielson shares expert tips on maximizing marketing ROI and driving growth on the Grow Your Law Firm podcast.

In this fourth of our five-part series, we explore the benefits of adding advanced attribution measurement to assign credit.

Incrementality testing measures marketing campaign impact by isolating channel effects via controlled experiments.