Discover the 3 essential tools for Advanced Marketing Measurement: Media Mix Modeling, Data-Driven Attribution, and Incrementality Testing.

On The Catching Fire Podcast, Kirk Nielson shares insights on media mix modeling, performance branding, and data-driven marketing.

Kirk Nielson shares expert tips on maximizing marketing ROI and driving growth on the Grow Your Law Firm podcast.

In this fourth of our five-part series, we explore the benefits of adding advanced attribution measurement to assign credit.

Incrementality testing measures marketing campaign impact by isolating channel effects via controlled experiments.

In this second of our five-part series, we explore the world of Media Mix Modeling (MMM). Understanding MMM has never been more crucial.

Product and analytics leader Ted Coxworth describes the various types of advanced measurements he uses to optimize your marketing spending.