PI Firm Marketing Measurement

Unified Measurement for  Personal Injury  Marketing Teams

Tap In Digital helps personal injury law firms unify their marketing data, uncover wasted spend, and reallocate budget to the channels that drive results.

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Turn your marketing unknowns into measurable insights.

Personal injury marketers ask these questions every day. Our platform delivers clear, data-backed answers tied to actual cases.

What’s our ROI from billboards, radio and events?

Tap In Digital elevates your incrementality testing. You can finally quantify the lift from offline campaigns and see which media is driving cases and not just adding impressions.

Can we stop reconciling spreadsheets every week?

Tap In Digital builds custom connectors to automatically pull in ad spend, intake activity, CRM, and signed client data. Your team can stop stitching together reports.

What data can we trust, and who owns attribution?

Tap In Digital models attribution using what actually converts, not just lead sources and last touch media. As a marketing leader you’ll have performance insights that are tied to actual cases.

Let us help you increase actual cases that result from your marketing dollars in the right channels.

Start with a Free Strategy Session

Turn your PI marketing into a precision-driven system

Strategic budget planning

Like a case strategy before court, you need a clear plan. Tap In Digital’s Media Mix Modeling (MMM) layer looks at your historical media spend and case volume to suggest smarter allocations across all channels. This includes billboards, radio and other offline channels.

Forecast what drives future signed client cases

Our predictive marketing performance forecasting helps personal injury marketing teams make smarter decisions. Our models analyze campaign trends, intake patterns, and media impact to project which channels will bring in the next signed case. With more precise forecasting, you can allocate your budget based on expected case volume instead of relying on instinct or last month’s report.

Why personal injury marketing teams parter with Tap In Digital

How the Advocates Transformed Their Marketing Strategy: Insights from Director of Marketing Adri Montero

When Adri Montero took over marketing at The Advocates, she faced a challenge many personal injury law firms know too well: fragmented data, last-touch attribution, and zero clarity on what was actually driving new cases. In this candid interview, Adri (Director of Marketing at The Advocates) shares how Tap In Digital helped her go from gut-feel decisions to data-backed strategy.

3 min read

Our solution unifies the tools you already use by custom-building the connectors for you.

We integrate with the systems your personal injury marketing team uses today.

Tap In Digital custom-builds data connectors to unify measurement from Lead Docket, CallRail, Salesforce, even messy spreadsheets and intake systems that aren’t plug-and-play.

Instead of relying on generic tags and partial attribution, unify your campaign data, CRM records, and case outcomes into one clean, actionable performance layer.

You don’t have to switch systems to finally see what’s working.