Tap In Digital | Marketing Decision System

Stop Guessing. Start Profiting.

Gain 10% more from your marketing spend.

Schedule a Free Deep Dive Today!

You’re Spending Big,  
But Are You Getting Big Results?

Our clients share how Tap In Digital strategies improve marketing dollars.

32%

Lead Volume Growth in Target Market

Partnering with Tap In Digital and using their recommendations was effective. It led to a 32% increase in leads, surpassing the yearly average in the test market.

Ready to See Better Results for Your Business? Let’s Get Started.

Schedule a Free Deep Dive Today!

Add 15+ Years of Expertise to Unlock the Full Potential of Your Marketing Spend.

Let us help you get more revenue from your marketing dollars.

Having implemented Martech solutions that not only reduce costs but also build brand equity and drive revenue, Kirk knows firsthand how frustrating it can be when technology doesn’t deliver. His deep experience enables him to help clients cut through inefficiencies and leverage emerging technologies to maximize growth. With Kirk as your guide, you’ll get smart solutions that don’t just save time but transform your marketing into a revenue-generating engine

Kirk Nielson
Marketing & Sales Leader

We’ve solved the challenges you’re facing—let us help you drive more revenue from every marketing dollar.

OUR METHODOLOGY

Use data beyond measure.
Access your full-stack data-driven ecosystem.

Understand What’s Really
Driving Your Sales with Advanced Media Mix Modeling.

Identifies experimentation methods

Additional insights to the attribution results.

Media Mix Modeling uses advanced statistical analysis to untangle the complex factors that drive sales. By combining media investment data with external variables—like seasonality, economic trends, and competitive pressures—this model reveals the true ROI of each channel. Whether it’s a billboard, paid search, or social media, Media Mix Modeling helps you make informed decisions about where to allocate your budget to maximize performance.

Incrementality Experiments - Ecosystem.png

Know What Works:  Incrementality Testing
That Pinpoints Real Impact.

Calibrate and validate MMM

Experiment results inform the utility of attributed values

Incrementality Testing compares consumer behavior between those exposed to your marketing activity and those who aren’t, while keeping all other variables constant. This allows you to see the actual lift caused by your campaigns. With TID’s Incrementality Testing, you’ll know exactly which marketing efforts are driving real changes in behavior, and which ones are just noise—giving you the confidence to invest where it counts.

Data-Driven Attribution.
Assign Value to Every Touchpoint  on the Path to Conversion.

Identifies experimentation methods

Real-time updates to inform areas of MMM deep dives

Data-Driven Attribution provides a clear view of how every touchpoint in a customer’s journey contributes to the final conversion. By assigning precise credit to each interaction—whether it’s a display ad, email, or organic search—this method ensures you know the true value of each marketing effort. With TID’s data-driven approach, you’ll eliminate guesswork and focus your budget on the touchpoints that matter most.

We’ll Help You Harness Your Data to Drive Real Results.

Schedule a Free Deep Dive Today!

SEE THE WHOLE PICTURE

Your Campaigns Span Multiple Platforms—So Should Your Marketing Data Expertise.

Commonly, marketing teams and business leaders can be overwhelmed by fragmented data and unsure how to maximize their advertising budget across multiple platforms.

Whether it’s Meta Ads, Google Ads, Microsoft Advertising, or even billboards, radio, and SEO, we’ve worked with it all. Beyond the digital realm—our clients leverage our experience to integrate non-marketing data like earned media and offline campaigns to give you a complete view of how each channel drives performance. When you work with us, you get actionable insights that tie together every facet of your marketing.

Discover how much revenue you’re leaving on the table with disjointed data.

Schedule a free deep-dive today!

Solutions Designed to
Boost Sales and Lower Your CPAs

Let’s find where you’re winning, where you’re wasting, and how we can squeeze at least 10% more out of every marketing dollar.

Snorkel Level

Top-level assessment: gain insights to start optimizing your marketing performance.

Uncover immediate opportunities with a free consultation and tailored deep-dive report for your business.

Snorkel Level

FEATURES

Assess how to boost your marketing program.

Discover how to be a top performer in your industry to deliver more sales.

Receive a free deep-dive report using your data to uncover immediate opportunities for driving revenue more efficiently.

Scuba Level

Comprehensive support: leverage always-on reporting and ongoing optimization.

Gain full access to our always-on reporting system and frequent live sessions with our team to refine your performance strategy.

Scuba Level

FEATURES

Unify your data with our full-service data integration.
Get real-time performance views with our always-on reporting system, featuring Media Mix Modeling (MMM), Incrementality Testing, and Data-Driven Attribution.
Monthly MMM refreshes and support for new data integrations.
Have regular check-ins with our team and up to 5 hours per month of dedicated support.

Submarine Level

Elite support: scale your marketing program with dedicated TID team expertise.

With dedicated monthly hours and high-touch support, we work directly with you to fast-track your performance strategy and seamlessly scale your marketing.

Submarine Level

FEATURES

Includes everything from all service levels.
Plus, receive increased dedicated support from Tap In Digital team members to scale your measurement program quickly.
Scale monthly support from 5 to 40 plus hours, as your business requires, to significantly impact marketing strategies and performance.

Start small and scale smart—or dive in headfirst and see the difference where it counts: your bottom line.

Start with a Free Strategy Session

Flexible Solutions to Support Your Agency’s Measurement Needs

Referral Agreement

Introduce our services and benefit from the partnership.

Earn a referral fee when you introduce a client to Tap In Digital, and we set up a meeting.
Plus, enjoy a revenue share on any contract signed between the client and Tap In Digital.

Integrated Offer

Expand your offerings with our measurement services

Add Tap In Digital’s advanced measurement solutions to your agency’s services for clients.
We’ll work directly with your client, but the agreement remains between your agency and Tap In Digital.

Join Forces with Tap In Digital—Offer Advanced  Measurement Solutions to Your Clients

Learn more with an exploratory call

Our Brand Embodied
The Intelligence of an Octopus

Our logo mark, the octopus, symbolizes our approach to your marketing challenges: intelligent, adaptable, and multifaceted.

Intelligent

With the precision and agility of an octopus, we navigate multiple marketing channels, uncover attributable success in your data, and present real-time strategies to ensure peak performance.

Adaptable

Octopuses are masters of disguise and use their appendages' suckers to capture prey. Similarly, we excel at uncovering elusive data points.

Multifaceted

The octopus arms represent our proficiency in utilizing a myriad of tactics to track, analyze, report, and generate insights for informed strategy shifts. These arms represent different facets of our approach that work in unison to enhance ROI and streamline marketing efforts.